Like many folks, I have been tuning in nightly to see what will happen next in the new, behind the scenes, Late Night wars that are going on not only at NBC, but across all the networks. Leno and Conan are chiming in throughout their own shows, of course, but so are people like David Letterman and Jimmy Kimmel. As many folks know, last week word began to spread that NBC was looking to move Jay back to 11:35, due to his sagging ratings in the 10:00 spot. And the backlash was almost immediate.
I’ve never been a huge fan of Leno. I appreciate what he does and the popularity he gained during his years at The Tonight Show. I am certain that he’s taken more than his share of criticism over the debacle that occurred back in the early 90’s when Carson retired and Leno’s manager at the time worked the system in order to get him in as the heir to the hallowed seat. Letterman had put in the time, was Carson’s choice and, at the end of the day, got royally screwed by NBC execs. But, it’s a business and, like it or not, Leno and his people worked the business to get what he wanted. And, while Letterman had to move to NBC, let’s be honest, he’s doing just fine.
This situation is different. Roughly 5 years ago, Leno negotiated his “retirement” from The Tonight Show. NBC knew the contract was running out, they had a guy waiting in the wings (just like Letterman was) who wanted his shot to sit behind Carson’s desk. Leno agreed back then (albeit probably reluctantly), thinking that 5 years would be enough. Turns out, it wasn’t. And that’s where the problem comes in.
Leno and Conan got along great back then. And last year, as Leno passed the torch to Conan, it seemed like all was going well. But, Leno wasn’t done and NBC knew it. Rather than risking him jumping ship from the already struggling network to say FOX and starting a new 11:00 show, NBC decides to “save money and make everyone happy” by giving Jay the 10:00PM slot, 5 nights a week with a “totally new” Jay Leno show. Reality Check: Now you’ve got 3 hours of late night talk shows between 10 and 1:30…more if you count Carson Daly. Not only that, but you’ve put Conan right back where he was…hoping that the Leno lead-in audience will stick around.
Guess what? They didn’t. Why? They didn’t show up to begin with. Sure, they were around for the first couple of episodes to see what this “new” Leno show was all about which, in essence, was The Tonight Show without a desk. Everyone seemed to know this wasn’t going to work. Everyone except the NBC execs that is, who poured MILLIONS into the contract with Jay as well as the marketing of this new show.
Fast forward to now, NBC is stuck in fourth place in the 10 spot, sagging ratings with Conan (in my opinion, partly due to Leno’s lead-in), and no way to make everyone happy. And we all know where that stands. NBC has inked a deal with Leno to go back to The Tonight Show (again, to avoid him heading off to another network) and is working out terms of a deal sealing Conan’s departure from NBC.
Now, who’s at fault here? Obviously, NBC is screwing Conan…ROYALLY. They have been since the moment he took over The Tonight Show and they almost IMMEDIATELY began promoting The “new-and-improved-completely-without-a-desk!” Jay Leno Show. Not only are they screwing Conan, though. They are screwing all of Conan’s people who uprooted their families to move across the country to keep doing the show. And now you’ve got two guys that you “support” who want the same job and everyone is weighing in on the situation.
Some will claim Jay is becoming a victim here, but I have to disagree. In my humble opinion, and I’m just spitballin’ here, Jay could do something else. He could. Go back to stand-up, do a lecture circuit, spend more time on your passion for old cars, DO A SHOW ABOUT YOUR PASSION FOR OLD CARS, but no…he wants to do The Tonight Show. He never really wanted to stop doing The Tonight Show. And, even though he agreed to give it to Conan, even going so far as to pass the torch, he’s not above taking it back.
And that’s my problem with it all. In a business that was famously described in Jerry Maguire as “not Show Friends, it’s Show Business”, honor is a word you don’t hear that often. Yes, NBC wants to keep Leno for fear that he’ll jump ship…but, Jay does have the power to honor his word and say no, right? But, he won’t. In fact, he’s already got a deal signed to head back to 11:35. He’s getting what he wants and Conan is getting shown the door.
I hope Conan lands on his feet. I am certain that he will. He’s a voice for a younger generation (a digital generation) and that audience will follow him. But, honestly, I hope that this whole thing backfires on NBC and that the ratings don’t come back to The Tonight Show with Jay Leno. It won’t REALLY matter, because the damage will be done and they’ll have to stick with him now. But there would be a certain amount of justice in that result.
I’M WITH COCO!